SER-DirectFab is a family business created 11 years ago, mainly with national responsibilities and representation. We do have our own ecommerce website dedicated to resellers. 

End users can also access the portail to find the closest reseller of their favorite brand we represent. They'll get access to public prices, technical fact sheets, photos and videos. 

We're convinced today's communications means and technologies can help us and our brands touch the end user and give him the right information way faster than in the past and we have to use this to increase our brands visibility. 

That being said, it goes along with the right strategy to work with major resellers' networks, both integrated and independant, to strenghten our partnership on the field and to better serve end users.